Purpose: Your brand and your why

When people think about the most important foundation for a company, they often think of the product or service, or that the look and feel of an organization is professional and dynamic. Typically, people – that is the founders, leaders, staff and customers – think about what the company does in terms of what it…

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The Remarkability Agenda

“The first thing I will do as CEO is build a new strategic plan.” I have heard this many times from people who assume the role of a leader in an organization, or those who feel their organization is struggling. There is this automatic reflex – to build a new strategy – that many people…

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